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IPA Programs
Our highly rated IPA Business Building webinar series is designed specifically for independent professionals. Based on member surveys and ongoing feedback, it features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
Held on the Fourth Wednesday Each Month*
2:00 - 3:00 p.m. ET / 11:00 a.m. - Noon PT
*except November and December, which are moved earlier due to the holidays
+all programs, speakers and event dates/times are subject to change.
*Register even if you can't attend and we'll send you a link to the on demand replay
to watch at your convenience.
I joined IPA about a year ago but didn't leave my job until Jan. 13 of this year - all the webinars helped me decide this was the right decision and I would have a "support group" right out of the starting gate! Amazing.
Linda Bowman, IPA Member
2024 IPA BUSINESS BUILDING WEBINAR SERIES
Be sure to click "Event Details" to expand the event description and ensure you capture the entire registration link.
06/26/2024
Indie Roundtable
2pm ET / 11am PT
Zoom
06/26/2024
Indie Roundtable
Indie Roundtable 2: Benchmarking and Best Practices
Due to the overwhelming popularity of last year’s inaugural roundtable, we are excited to...
2pm ET / 11am PT
Zoom
06/26/2024
Indie Roundtable
2pm ET / 11am PT
Zoom
06/26/2024
Indie Roundtable
Indie Roundtable 2: Benchmarking and Best Practices
Due to the overwhelming popularity of last year’s inaugural roundtable, we are excited to...
2pm ET / 11am PT
Zoom
Past Programs
Zoom
Past Programs
Check out previous programs held earlier this year:
Zoom
01/24/2024
Ask!: The Bridge from Your Dreams to Your Destiny
2pm ET / 11am PT
Zoom
01/24/2024
Ask!: The Bridge from Your Dreams to Your Destiny
Featuring Mark Victor Hansen (co-creator of the Chicken Soup for the Soul publishing empire) and Transformational Life Coach and Wellness/N...
2pm ET / 11am PT
Zoom
02/28/2024
Invention in PR
2pm ET / 11am PT
Zoom
02/28/2024
Invention in PR
FeaturingAdam Richie
2pm ET / 11am PT
Zoom
2023 Past programs
01/25/2023
Weathering the Storm: A Survival Guide for Indie Life
2pm ET / 11am PT
Zoom
01/25/2023
Weathering the Storm: A Survival Guide for Indie Life
Featuring broadcast meteorologist Amy Sweezey
Running any business can be challenging, but for indies, unexpected “storms” can pop up and le...
2pm ET / 11am PT
Zoom
02/22/2023
Hourly Billing is Nuts!
2pm ET / 11am PT
Zoom
02/22/2023
Hourly Billing is Nuts!
Featuring Jonathan Stark, author, former software developer, host of the "Ditching Hourly" podcast and creator of the Ditcherville comic st...
2pm ET / 11am PT
Zoom
03/22/2023
Financial Health Series, Part 1 – Business Banking Essentials for the Independent Practitioner
2pm ET / 11am PT
Zoom
03/22/2023
Financial Health Series, Part 1 – Business Banking Essentials for the Independent Practitioner
Featuring Jenevieve Kart, VP, Business Banker, First Citizens Bank
This program will demystify the role of banking credit and how it can hel...
2pm ET / 11am PT
Zoom
04/26/2023
A Three-Step Formula for Content Strategy Success
2pm ET / 11am PT
Zoom
04/26/2023
A Three-Step Formula for Content Strategy Success
Featuring communications strategist Laurie Kretchmar, author of "Tweet This! How to Amplify Your Brand on Twitter®
What are the best ways f...
2pm ET / 11am PT
Zoom
05/24/2023
Launching a Podcast to Grow Your Business
2pm ET / 11am PT
Zoom
05/24/2023
Launching a Podcast to Grow Your Business
Featuring Adena White, APR, Founder and Chief Storyteller, Blackbelt Media
Register: https://www.prsa.org/event/2023/05/24/default-calendar/l...
2pm ET / 11am PT
Zoom
2022 Past Programs
Jan. 26: Authority Marketing
Featuring Rusty Shelton
Authority Marketing: How Today’s Independent Practitioner Can Leverage Thought Leadership.
In today’s environment, thFeatue first place most people will interact with you and your “brand” is not in person or over the phone—it’s online via your website or social media channels. Your entire first impression as a practitioner now happens directly on page one of Google. Do you own that first impression? If so, are you creating an intentional image of a modern business influencer?
Feb. 23: Flight Lessons: Navigating Through Life's Turbulence And Learning
Featuring Captain Barbara, U.S. Navy Bell (ret.)
Ever wonder what it feels like to fly? Learning to “fly” in any career or endeavor requires many hours of hard work and diligence – and sometimes, you need to change your flight plan in midair. Through Captain Barbara Bell’s experience as one of the first women to graduate from the U.S. Naval Academy, she learned how leadership and persistence are built one step at a time, and her experiences – the good, the bad, and the ugly – helped her survive and thrive.
March through August
Featuring Various Awesome Speakers
Program details and replay information for March through April 2022 months will be posted soon.
Replay On Demand
pending
Sept. 28: VirtuCon VI
IPA 6th Annual VirtuCon:
The Business of the Business
IPA’s annual VirtuCon was created in 2017 as a way for indies to enjoy the benefits of a conference-like experience without the added burden of travel and lodging fees, as well as the intangible cost of “closing up shop” to attend. Designed specifically for the virtual setting, sessions run between 20 and 45 minutes. All registrants, including non-PRSA members, will have access to the on-demand recording post event.
Speaker Lineup:
Paige Budde, CEO and Partner, Zilker Media
Nicole Galli, Founder and Managing Member, ND Galli Law LLC
Tony Jenkins, Florida Blue Market President
Chris Malone, best-selling author of The Human Brand
Oct. 26: Financial Health Series, Part 2
Health Insurance 101 for Indies Featuring Stephanie Aldridge, B. Murray Insurance Group
Nov. 9: Throw Some Sexy On It! Key Steps to Becoming Truly Awesome in Your
Featuring Professional Emcee Devon Brown
Dec. 7: So You Want to Go Independent?
In this interactive session, IPA members who have successfully navigated the obstacles of launching and growing a new business will share their best practices for building a thriving practice. They’ll reveal lessons learned as we explore the pros and cons of becoming an independent practitioner, whether you are ready to make the leap and what it takes to succeed.
Add a footnote if this applies to your business
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